The AdViip Core
AdViip has designed The AdViip Core, an infrastructure developed with advertisers and agencies in mind. This multi-faceted solution mixes targeting, optimization, reporting and analytics throughout the campaign in the safest environment and with one main target – driving results that matter to you.
Campaign Management Platform
Years of experience in delivering results for our advertisers have culminated in the development of our own tailored campaign management platform which we have called the AdViip CMP. The CMP reduces time to market by allowing bulk campaign updates and uploads, and is the key to continual targeting, optimization, analysis and reporting for our customers.
Data
Data is at the core of any integrated and successful online ad campaign. AdViip has connected with all the major data management platforms to increase our capacity to target and retarget the most relevant audience for your brand.
Based on common subject matter and classification, we can match your target audience to the best channels and content. Using behavioral targeting technology, we are able to target users according to their web surfing activity and display an ad that is the most relevant to their browsing habits and interests.
Media
The foundation of our media is built on our direct partnerships with premium publishers, as well as our unrivaled buying power on ad exchanges, SSPs, and other marketplaces due to our capabilities for buying real time inventory.