Publisher Tools

The landscape for publishers is evolving at high speed, and so is the technology that supports it. With our state-of-the-art solutions, we are making the smarter choices on your behalf at every step.
Matomy Toolbox

  • Reporting - Receive high-level customized analysis and insights in real time with a full breakdown of your sites’ performance. Identify profitable trends to keep boosting your revenue.
  • Control – Create your own white list to suit yourinventory, focusing on advertisers and offer types that match your brand and offer you the revenue you expect.
  • Technical Attributes – Adapt your creative spec to match your site and increase your audience's engagement.
  • Business Intelligence Analysis – Comparing and analyzing your results to continually optimize performance. Making the right decisions easy. In-house reporting and analysis technology allows for detailed, drilled down, customized reports using multiple dimensions.
  • Automated Creative Tester – We test all creative and make sure they are compliant with our guidelines:
    • Banning harmful creatives
    • Sending immediate notification to traffickers
    • Making sure that only qualifying creatives served on your inventory
  • Quality Traffic Detection – Regular checks to identify malicious traffic patterns. Read more about AdViip's Quality Suite.
  • Accurate targeting by:
    • Click Through URL
    • Creatives
    • Offer Types
    • Creative Specifications
    • Channels